Musically, the electronic dance-pop style of ELECTRA HEART represented a departure from Marina’s debut album, 2010's The Family Jewels, which featured a new wave sound. For the album, Marina created a fictitious character named Electra Heart to explore four female archetypes in American pop culture – housewife, beauty queen, homewrecker, and idle teen. Originally released by Atlantic Records, ELECTRA HEART is a concept album about lost love and female identity. The new collection will also be available from digital and streaming services this Friday, April 29.
The LPs come in a gatefold sleeve packaged inside a shiny iridescent slipcase.
ELECTRA HEART: PLATINUM BLONDE EDITION will be released on September 23 as a double-LP set on magenta-colored vinyl for $39.98. Warner Music Group celebrates the album's 10th anniversary with an updated version pressed on colored vinyl. It was a hit in America, where the record was certified gold, thanks to hit singles "Primadonna," "Bubblegum Bitch," "How To Be A Heartbreaker" and "Teen Idle." Released ten years ago today, it was her first album to reach #1 in the U.K., Ireland, and Scotland. Marina Diamandis' second studio album, Electra Heart, was a breakout moment for the Welsh singer-songwriter.
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